Turn over a new leaf and brand your business with confidence!
It’s important to advertise all the great things that your business has to offer. But do you really have the time to analyze and execute the process yourself? Let New Leaf Marketing show you the way.
New Leaf Marketing | Beverly, MA
Call, text or email: (978) 430-7020 | info@newleafstrategies.com
Welcome to New Leaf Marketing Strategies
Many business owners understand how important it is to advertise all of the great things that their business has to offer…yet many business owners are far too busy to analyze and execute the process themselves.
Andrea Hall
A native Bostonian, Andrea Hall is a graduate of Boston University's College of Communication with a B.S. in Journalism. Andrea has built a network of media contacts and business relationships over the years, creating a variety of effective marketing programs for the retail and business community. Her background is extensive and colorful having worked in a sales and marketing capacity in both the radio and the music industry. She is ready to share her ideas, expertise and enthusiasm with you!
Theory for Marketing Success
Andrea's Theory for Success: "Marketing is a speaking tool. Any successful marketing campaign first begins on the corporate level ...a business needs to first genuinely care about the needs of its customers and clients."
Committed To Marketing Excellence
From traditional to modern digital media.
A New England-based company, New Leaf Marketing Strategies will customize and execute all of your marketing plans for you. We are devoted to your specific, individual needs in the areas of:
- Media Planning & Consultation
- Special Events
- Public Relations
- Digital & Social Media Marketing
- Sponsorship Opportunities
Whether your business has one location and a small budget, or several locations and a larger budget, New Leaf can create an effective marketing strategy suited to your company’s specific needs.
Andrea has over 35 years in media, and has built a network of contacts and business relationships that can all be put to work for you. For early press on Andrea see this article.
Complete Marketing Services That Are Available:
Traditional Advertising
35+ years of direct experience planning and implementing print, tv, billboard and radio campaigns. Sponsorship opportunities are also a traditional and efficient way to increase sales. Consider partnering with cause-related or media specific events.
Digital Advertising
These days, email marketing, social media content, and geotargeting Google ads for your business, is imperative for your image and branding.
Public Relations
Press and publicity are the added 'voice' that your business image needs. Stand out from the others and include yourself in articles, and editorial content, in a variety of ways, such as print articles, tv and radio segments or digital blogs.
Promotional Events
Hosting corporate or casual events can do wonders for your business growth! Add a celebrity book signing or a well-known chef to your event to make it a memorable occasion for your customers.
Do you really have the time and experience to analyze and organize all this yourself?
An effective marketing plan should include any or all of these key elements:
1. Media Planning & Consultation:
This process begins with deciding what your business’ individual needs are and who your customer is! New Leaf Marketing would then handle the marketing process for you, including contacting all media reps from print, direct mail, radio, outdoor, television or digital outlets. We would then collect all data and rate information, interpreting the best way to market your business, including incorporating vendor/co-op participation, if needed. An effective media plan adds up to growth and exposure for your business!
2. Special Events:
New Leaf Marketing can create a theme for an event tailored to target the customers you want to attract! We can also include cross-promotions such as weekend get-a-ways, gift certificates, in-store contests, and an appearance by a local celebrity or sports personality. Customers love a business that provides something different (and fun) from the rest! See photos (below) from New leaf Marketing events.
3. Public Relations:
Image-building is the key to any successful business. New Leaf Marketing PR services will help you build your brand through the media which includes tv and radio segments, editorial content, print articles, and digital blogs. Tell your story! Talk about your company’s heritage, events, charities, and causes that you’re involved with, that the public should know about. A positive public image is invaluable!
New Leaf Marketing - Event Photos
Whether it’s a Grand Opening, a Customer Appreciation event or an event to appeal to your peers in the industry, New Leaf Marketing can brand your business by coordinating events that include local and national celebrities, food and refreshments and also entertainment. The initial stage of promoting an event is that you will first receive pre-press. This includes calendar listings, email blasts, social media exposure, PSAs, and occasional inclusion in editorial content. Following the event, you will receive post-press, with photos of the event appearing in a variety of media.
Celebrity Chef Ming Tsai
Celebrity Chef Ming Tsai shares cooking tips with Designers, Architects and Builders at the Tri-City Sales Showroom in Salem.
Gardner Mattress
Just a few highlights from the Gardner Mattress ‘Tour & Tastings’ event for designers, architects, builders, craftsmen and realtors.
Celebrity Designer Laurie Smith
Laurie Smith, Celebrity Designer from the TV show ‘Trading Spaces’, mingles with Designers and Architects at the Delande Lighting Showroom in Salem.
Tri-City Sales
A summer celebration at Tri-City Sales in Ipswich, MA with sponsors from Clarke Kitchens. Included in this photo is Rick Cohen, President (left) of Tri-City Sales and Tom Kulevich, VP of Tri-City Sales (right).
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